Adam has amassed a wealth of experience across sectors and research techniques since beginning life as a qualitative researcher.
He developed his qualitative craft with Reflexions Communication Research, focusing mainly on public sector communications / advertising related studies. Keen to experience life at a large agency, he then moved to GfK, spending time in the Social Research division before joining the Business and Technology division.
Adam’s specialisms centre on communications, behaviour, public health related research and business to business research. He won the MRS/BIG Business Research Effectiveness Award for his paper which assessed bulletin boards in a B2B context, and provided an ‘important contribution to best practice’.
Away from the office Adam helps out at his local taekwondo club and with running a junior football team. Any remaining free time is spent making the most of South Wales’ beaches for surfing and hills for cycling.